Assent’s training, coaching and consulting methodologies are based on the annual expert research done by B4P, its sister company.
Clients are under increasing pressure to do the numbers and allocate investment (people, money, data, time, materials) more efficiently and effectively. B4P helps clients make better decisions around structure and work flows/processes. It shares best practice in the 12 common workstreams in Sales and Marketing Departments and cross-functionally, provides recommendations and solutions, and over 4,000 metrics.
The following metrics are all benchmarked using apples with apples ratios, indices and comparisons to provide the high, low and average spend of companies that look highly similar to yours: