Major Customer planning, management and joint business planning – template

Joint business plan template

Marketing Courses 1.0 Market intelligence and research 2.0 Targeting and positioning 3.0 Consumer insight and development 4.0 Communication and promotion 5.0 Product innovation and NPD 6.0 Marketing Plans – Brand and Portfolio strategy and planning tools 7.0 How to write a strategic brand plan in one day Channel, Category and Key Customer Courses 1.0 Metrics […]

Category planning (includes new products)

Category Planning Process

Marketing Courses 1.0 Market intelligence and research 2.0 Targeting and positioning 3.0 Consumer insight and development 4.0 Communication and promotion 5.0 Product innovation and NPD 6.0 Marketing Plans – Brand and Portfolio strategy and planning tools 7.0 How to write a strategic brand plan in one day Channel, Category and Key Customer Courses 1.0 Metrics […]

Channel strategy and management

What is Channel Strategy?

Marketing Courses 1.0 Market intelligence and research 2.0 Targeting and positioning 3.0 Consumer insight and development 4.0 Communication and promotion 5.0 Product innovation and NPD 6.0 Marketing Plans – Brand and Portfolio strategy and planning tools 7.0 How to write a strategic brand plan in one day Channel, Category and Key Customer Courses 1.0 Metrics […]

Category management and range reviews

Category Management Courses

Marketing Courses 1.0 Market intelligence and research 2.0 Targeting and positioning 3.0 Consumer insight and development 4.0 Communication and promotion 5.0 Product innovation and NPD 6.0 Marketing Plans – Brand and Portfolio strategy and planning tools 7.0 How to write a strategic brand plan in one day Channel, Category and Key Customer Courses 1.0 Metrics […]

Shopper marketing

Shopper marketing examples

Marketing Courses 1.0 Market intelligence and research 2.0 Targeting and positioning 3.0 Consumer insight and development 4.0 Communication and promotion 5.0 Product innovation and NPD 6.0 Marketing Plans – Brand and Portfolio strategy and planning tools 7.0 How to write a strategic brand plan in one day Channel, Category and Key Customer Courses 1.0 Metrics […]

Metrics and data for Channel Marketers

Metrics for Channel Marketers

Marketing Courses 1.0 Market intelligence and research 2.0 Targeting and positioning 3.0 Consumer insight and development 4.0 Communication and promotion 5.0 Product innovation and NPD 6.0 Marketing Plans – Brand and Portfolio strategy and planning tools 7.0 How to write a strategic brand plan in one day Channel, Category and Key Customer Courses 1.0 Metrics […]