Channel marketing, category, and key customer courses

Consumer products, particularly fast-moving ones, require multiple channels.
Some of our Clients have a route to market of up to 22 channels of distribution – if you’re in the consumer products industry, you can probably guess which Client that is!

This, however, brings a raft of challenges including price alignment, distribution, penetration, and the skills and capabilities of the key business development roles to manage their time through effective prioritization.

Our Sales and Category best practice comes from more expert managers and from our using proven analysis, research and tools.