Ensure that all Customers support all major changes to categories, layouts and new products. Understand exactly how aligned your business and the Customer’s business is in price, promotion, ranging, new product development, and the overall corporate intent of both Firms. Write objectives that are a win/win/win for the Customer, Shopper…and your Firm. Includes major customer plan template.

Objective:

• Ensure that all Retailers support all major changes to categories, layouts and new products.
• Reduce crowded categories and confusing layouts.
• Increase the success of new launches.
• Understand exactly how aligned your business and the Customer’s business is in price, promotion, ranging, new product development, and the overall corporate intent of both Firms.
• Write objectives that are a win/win/win for the Customer, Shopper…and your Firm.
• Action Grids to execute more than just promotion periods and one-year plans…building to a two to three-year horizon.

Content:

• Ensuring that all the initiatives are bought into and properly supported by Customers.
• Learning how to build business cases to take to range reviews, and how to introduce initiatives requiring major store format layouts or significant aisle changes.
• Penetrating Operations and In-Store Functions in Retailers (including Merchandising Managers).
• Understanding exactly how aligned your business and the Customer’s business is in price, promotion, ranging, new product development, and the overall corporate intent of both Firms.
• Writing objectives that are a win/win/win for the Customer, Shopper…and your Firm.
• Action Grids to execute more than just promotion periods and one-year plans…building to a two to three-year horizon.