Consulting Services
CONSULTING SERVICES
GENERAL
- E-Commerce in consumer sales and marketing
- Innovation: process design, market attractiveness, management of change
- Determining the optimum Marketing/Sales structure
- Determining right levels of spend on: Trading terms, ATL, BTL, Digital, Innovation and R&D, people
- Integrating Marketing and Sales via planning, process and “simple rules”
- How to stop excessive deep/frequent price promotion
- Expert witness work
- Managing “Big Data” to get Return on Investment
- Innovation
- Integrating Marketing and Sales
- Workshops, retreats, strategy days and facilitation
- Problem solving coaching for Brand and Account Managers
MARKETING
- Brand strategy
- Marketing and channel strategy
- Product and service innovation
- How to build referral and viral Marketing strategies
- Brand development without Above The Line
- How to promote and communicate when restricted by legislation
- How to address the private label threat
- Portfolio rationalisation
- Making the team strategic planners
- Change management – NPD
- How to find the next big new product – NPD
- Web sites, PDAs and SMS for Brand building
SALES
- Developing new business and aligning strategically with Key Accounts
- How to manage Customer and industry concentration
- Disaster recovery strategies
- Channel strategy; cost reduction, margin improvement, cost-to-serve,
- Fundamentals of category management.
- Managing trading terms
- Making the team strategic planners
- Maximising the Field role and execution in-store
- Entering new Channels when not an expert (for example, c-stores, pharmacy)
HOW ASSENT CONSULTS
All activities and recommendations are client-centred; 100% based on the particular client’s business, culture and competitive environment. Every aspect of the client’s culture and its business guides the way we implement our recommendations. Whether a client prefers to drip-feed change without noticeable Consultant presence, or quickly re-engineer processes, Assent works as a partner.
In its consulting assignments, Assent’s approach is one of a practitioner, not a theorist or academic. We use only dynamic best practice and leading-edge methodologies from Australia and overseas. Recommendations focus totally on the client, and its situation and culture. Many of Assent’s metrics and practices come from its sister company, Benchmarking for Performance (BforP.com).
We coach the development of trust with customers and consumers, and we practice this philosophy in the way that we manage our own projects and clients. Our disciplines for effective implementation include stakeholder analysis, gain-sharing, and clear post-evaluation and monitoring of the value added by our approach and recommendations.