Marketing strategies require capable people using best-practice templates, tools and checklists. For Fast Moving Consumer Goods (FMCG), Services or intangibles. These courses rapidly up-sell and bring marketing best-practice to Managers and Companies.
All workshops include templates, tools, checklists, business case-studies, small-group exercises and opportunities for Managers to work on their own “brands, channels and customers”.
Clients use AssentCG to quickly produce brand plans, and portfolio plans.. We quickly gather data through a proprietary discovery process, have this set up in scor cards in our framework of templates, and then facilitate and coach capabilities to populate these to a very high quality. It is definitely a case of filling in the blanks or garbage in-garbage out. The combination of the brand framework, expert and experienced coaching from consultants with multiple category and brand experience in Australia and Asia, means that its high quality data in, and high-quality insight out.