Communication and promotion | Assent Consulting Group

Marketing Courses

Channel, Category and Key Customer Courses

Branding communications and promotions (4.0)

4.0 Communication and promotion

Develop integrated communications and promotional plans to deliver your brand objectives and develop your brand plan

Objective:

Develop integrated communications and promotional plans to deliver your brand objectives and develop your brand plan.

Content:

Templates and thought processes to build a communication strategy for your brand
Processes to develop communication
Checklists to maintain integrated marketing communications across all marketing mix elements
Checklists to review and give feedback to optimise agency work

FMCG brand communication strategists

Capabilities:

Develop focused communication briefs
Manage the communication process with your agencies
Provide constructive feedback to your agencies
Deliver an integrated communication and promotional campaign for your brand

Questions you will be able to answer:

Which mix elements are most relevant to my target consumer?
How can I get the best work from my agencies?
How do I deliver a consistent message across all elements of the marketing mix?
What are the critical milestones within the communication development process?
How do I optimise my ROI?

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Sample Pack: tools, templates, checklists, courses and capability overview

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GPO Box K187
Haymarket NSW 1240

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