Brand Communication Manager

Marketing Courses

Channel, Category and Key Customer Courses

Branding communications and promotions (4.0)

4.0 Communication and promotion

Develop integrated communications and promotional plans to deliver your brand objectives and develop your brand plan

Objective:

Develop integrated communications and promotional plans to deliver your brand objectives and develop your brand plan.

Content:
  • Templates and thought processes to build a communication strategy for your brand
  • Processes to develop communication
  • Checklists to maintain integrated marketing communications across all marketing mix elements
  • Checklists to review and give feedback to optimise agency work

FMCG brand communication strategists

Capabilities:

  • Develop focused communication briefs
  • Manage the communication process with your agencies
  • Provide constructive feedback to your agencies
  • Deliver an integrated communication and promotional campaign for your brand
Questions you will be able to answer:
  1. Which mix elements are most relevant to my target consumer?
  2. How can I get the best work from my agencies?
  3. How do I deliver a consistent message across all elements of the marketing mix?
  4. What are the critical milestones within the communication development process?
  5. How do I optimise my ROI?
Sample Pack: tools, templates, checklists, courses, and capabilities overview