Marketing Plans – Brand and Portfolio strategy and planning tools

Marketing Courses

Channel, Category and Key Customer Courses

Brand planning process; including portfolio planning tools (6.0)

6.0 Marketing Plans - Brand and Portfolio strategy and planning tools

Objective:

Determine, select, prioritise the direction and activities to grow your brand over one to three years.

Content:

Templates and techniques in brand strategy development and planning
How to use situation audit information to optimise opportunities, avoid threats and create strategy
Training in setting objectives and strategies to maintain and build brand equity and growth
Techniques to determine how to use your mix

Brand strategy skills

Capabilities:

Develop a brand strategy and plan which is easily understood and successfully executed
Take advantages of emerging opportunities
Address competitive threats to your brand’s growth

Questions you will be able to answer:

What is the role of my brand within the business portfolio?
What is the vision for my brand(s)?
What activities do I need to develop and implement in order to achieve my brand goals and objectives?
What resources will I need to grow both brands and portfolios?
What are the key health indicators and scorecards to track performance and ROI?

All workshops include templates, tools, checklists, business case-studies, small-group exercises and opportunities for Managers to work on their own “brands, channels and customers”.

Marketing Courses

Channel, Category and Key Customer Courses

Brand planning process; including portfolio planning tools (6.0)

6.0 Marketing Plans - Brand and Portfolio strategy and planning tools

Objective:

Content:

Brand strategy skills

Capabilities:

Questions you will be able to answer:

DOWNLOAD

Sample Pack: tools, templates, checklists, courses and capability overview

Do you want to learn more about our workshops?

Australia

Sample Pack: tools, templates, checklists, courses, and capabilities overview