Challenges in FCMG Industry

Marketing Courses

Channel, Category and Key Customer Courses

New product development process in FMCG (5.0)

5.0 Product innovation and NPD

Objective:

Determine the number and type of product innovation activities and identify process requirements to successfully achieve your brand target.

Content:
  • Processes, templates, checklists to build a one- to three-year innovation program for your brand
  • Best practice approach to take an idea to market
  • Techniques to engage cross-functional stakeholders

Successful new products in FMCG

Objective:

Determine the number and type of product innovation activities and identify process requirements to successfully achieve your brand target.

Content:
  • Processes, templates, checklists to build a one- to three-year innovation program for your brand
  • Best practice approach to take an idea to market
  • Techniques to engage cross-functional stakeholders
Sample Pack: tools, templates, checklists, courses, and capabilities overview