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Market intelligence and research
Targeting and positioning
Consumer insight and development
Communication and promotion
Product innovation and NPD
Marketing Plans – Brand and Portfolio strategy and planning tools
How to write a strategic brand plan in one day
Channel, Category and Key Customer Courses
Metrics and data for Channel Marketers
Shopper marketing
Category management and range reviews
Channel strategy and management
Category planning (includes new products)
Major Customer planning, management and joint business planning – template
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Market intelligence and research
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Communication and promotion
Product innovation and NPD
Marketing Plans – Brand and Portfolio strategy and planning tools
How to write a strategic brand plan in one day
Metrics and data for Channel Marketers
Shopper marketing
Category management and range reviews
Channel strategy and management
Category planning (includes new products)
Major Customer planning, management and joint business planning – template
Channel, Category and Key Customer Courses
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