Sample Pack: tools, templates, checklists, courses, and capabilities overview

SUGGESTED LINKS

Company sites:

BforP
www.BforP.com – fresh data and metrics on all aspects of Sales and Marketing investment: headcount, performance, structure, spend (ATL, BTL, e and m-commerce)

Accenture
http://www.accenture.com

Deloitte
http://www.deloitte.com

PwC
http://www.pwc.com

Recommended gurus:

Seth Godin
http://www.sethgodin.typepad.com

Naomi Klein
http://www.naomiklein.org/main/

Al Reis
https://www.ries.com

Kevin Roberts
http://www.saatchikevin.com/

W Chan Kim & Renee Mauborgne
https://www.blueoceanstrategy.com/about-the-authors

Podcasts:

Marketing Smarts Podcast
https://www.marketingprofs.com/marketing/library/podcasts

HBR Idea Cast
http://feeds.harvardbusiness.org/harvardbusiness/ideacast/

BBC Business Daily
https://www.bbc.co.uk/programmes/p002vsxs/episodes/downloads