SUGGESTED LINKS
Company sites:
BforP
www.BforP.com – fresh data and metrics on all aspects of Sales and Marketing investment: headcount, performance, structure, spend (ATL, BTL, e and m-commerce)
Accenture
http://www.accenture.com
Deloitte
http://www.deloitte.com
Recommended gurus:
Seth Godin
http://www.sethgodin.typepad.com
Naomi Klein
http://www.naomiklein.org/main/
Al Reis
https://www.ries.com
Kevin Roberts
http://www.saatchikevin.com/
W Chan Kim & Renee Mauborgne
https://www.blueoceanstrategy.com/about-the-authors
Podcasts:
Marketing Smarts Podcast
https://www.marketingprofs.com/marketing/library/podcasts
HBR Idea Cast
http://feeds.harvardbusiness.org/harvardbusiness/ideacast/
BBC Business Daily
https://www.bbc.co.uk/programmes/p002vsxs/episodes/downloads
